Salespeople record every call. Nobody rewatches the transcripts.
Thousands of pain points die in files no one opens. The customer raises five per call. The rep on the call catches three. The rep who inherits sees zero. Two people on opposite sides of the same business spotted it first.
She heard the line first. Three years running operational reporting at Adaptavist Group across sales, services, and finance, she’d been watching a version of the same failure from the analyst side. Documentation out of date the week it ships. Real context living in Slack threads no one reads. When her coworker said it out loud, she recognized the seam. If the evidence lives in conversations, why is a human still writing the doc?
First onboarding call for a new web3 game-studio customer at Sequence. By minute 15 the customer had said some version of “I already told your colleague this” three times. The rep who closed the deal was one Slack message away. Nobody had asked him to do a handover. The CRM had a stage field and a one-line note.
Howard had stopped thinking of that as a behavior problem months earlier. When Nikki brought him the line, he already knew she was right. Behavior doesn’t fail at that scale. Infrastructure does.
Until 2024 the evidence existed. Nobody could read it at scale. By 2024 they could. Two more years showed which shapes failed. That’s what turned a workplace observation into a company.
Early-stage GTM operator at multiple startups since leaving banking, currently founding AE at Viggle (a16z-backed). Deep run at Sequence as BD & Partnerships Manager (2+ years), where he ran the HubSpot→Monday CRM migration and came out knowing the rep’s actual context lives in the call, not the CRM row. Earlier: credit analysis at MUFG Hong Kong. MBET, Waterloo.
Three years as a data analyst at Adaptavist Group, running operational reporting across sales, services, and finance. Operations roles across banking and crypto before that.
Scaled MakersValley from 0 to $2M ARR (NYC, 6.5y) as an applied-AI operator. Trained 2,000+ engineers on AI-assisted workflows. Ships provenance-tracked AI context systems.
Shipped Salency’s V1. Five years enterprise B2B design, sole designer for Index Exchange’s 10-engineer ad-tech platform. Fortune 500 HR interfaces at Myplanet.
We’re building the layer that remembers what your customers actually said. If that’s a problem you’ve watched fail, we’d like to talk.
Or email us at hello@salency.ai
